Jim Jacobi, president of Parkland Communities and Parkland Residential, is a featured speaker at Zonda’s The Future of Build to Rent conference located in Dallas, Texas, March 27 – 28, 2023. This event provides a data-grounded exploration of what 2023 holds for Build to Rent. The conference looks at supply and demand forecasts, hot and not markets, potential headwinds, and other economic factors impacting this homebuilding market segment.
Photo: Jim Jacobi (right) showing Tim Sullivan with Zonda his stacked townhome plans.
Jacobi presents “Top Ingredients in a Successful BTR Community” on Tuesday, March 28, from 1:15 to 2 p.m. CT. As the single-family build-to-rent industry continues to grow, BTR builders and operators are leaning into segments of the business, identifying community needs and market trends, honing their products and building on successes. In this session, Jacobi shares his winning business strategies and lessons learned in building his BTR business and finding his space in this growing industry. This session will be moderated by Mollie Carmichael, Principal, Zonda Advisory.
With a unique approach to build-to-rent, Jacobi created Parkland Residential to build BTR communities exclusively, but instead of building single-family homes, Jacobi focuses his BTR communities on townhomes.
“By building townhome communities for rent, I can focus on a more affordable rental rate while still creating amenity-rich environments that today’s renters seek.”
Building on the success of Sweetwater Springs, where Jacobi leased 58 townhomes within 90 days before construction was even complete, Parkland Residential will break ground on more than 1,000 BTR lots around metro Atlanta this year.
Parkland Residential’s BTR communities feature a unique stacked townhome product designed to repurpose under-utilized commercial parcels and create missing middle housing.
Appealing to selective renters, Parkland Residential attracts an affluent demographic seeking a hassle-free lifestyle and choosing to rent instead of buying a home. Freedom to travel, no maintenance and the flexibility to easily move; all rank high on why people rent. Combine those factors with walkability and amenities,
“The Zonda event in Dallas is focused on the business of BTR from the homebuilder and funds perspective,” said Jacobi. “Parkland Communities has a large pipeline of BTR communities in development and coming online in 2023; we are searching for debt sources to finance new BTR communities.”
With decades of experience presenting land plans to zoning review boards and more than 10,000 developed residential lots in his vast portfolio, Jacobi understands how to work within the system to zone new for-sale homes but build-to-rent communities often add complexity to zoning timelines with variables that aren’t typical objections during zonings for build to sale communities.
For more information on Zonda’s The Future of Build to Rent conference, visit https://forecast.builderonline.com/.
In 2020, Jacobi formed Parkland Residential, a home building company focused on developing and creating build-to-rent communities. Parkland Residential focuses on the underserved missing middle market, defined by John Hunt, principal with MarketNsight, as a single-family home located alongside what looks like a single-family residence but is a duplex, quad, eightplex or more.
Well-known as a developer in the Atlanta real estate market, Jacobi also runs Parkland Communities Inc., which develops communities for local, regional and national home builders.
Based in Atlanta, Parkland Communities, Inc. is a privately-owned multifaceted real estate development and investment firm specializing in residential properties. With over 20 years of experience in the industry, Parkland Communities Inc. uses the latest market data, technology and established relationships to strategically secure new development opportunities in Atlanta’s most desirable locations. The company’s hands-on philosophy has made it a proven leader in the industry with a trusted reputation among elected officials, municipal staff, neighborhood associations, bankers and home builders. For more information on Parkland Communities, visit www.ParklandCo.com.
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